Work

4 workflows, 1 signal: a HubSpot system that maintains itself cover
Demo build pitch

4 workflows, 1 signal: a HubSpot system that maintains itself

A demo HubSpot build: four workflows triggered by a single signal, deal stage changes, that flag stale deals, fix associations, and record key dates with zero added rep work.

4 automated workflows hubspotautomationworkflowsdata-quality
From 1,227 city leads to 30 laser-targeted Texas counties cover
WFI Group

From 1,227 city leads to 30 laser-targeted Texas counties

Built a county-level targeting model blending EPA non-compliance, CWSRF activity, inbound interest, and population change to focus a Texas utilities roadshow.

1,227 leads scored targetingdatautilitiesclay
The 1 field that exposed 20% no-shows and a 2-week reschedule lag cover
Craft.io

The 1 field that exposed 20% no-shows and a 2-week reschedule lag

Added one date field that exposed a hidden no-show rate and a two-week reschedule lag, aligning SDR and sales on a shared KPI.

~18% no-show rate surfaced crmreportingdata-qualitysql